Blue Book Art Department

The La Jolla Blue Book Art Department will create an ad for you free of charge. We've been designing directory ads for over 75 years! If you wish to submit art created by you or a third-party designer, we're happy to accomodate you. You can find all of our technical specifications below.

If you have non-technical questions about your art work, the best person to contact is your account representative. For technical questions, however, you should contact the art department via e-mail at

To download a PDF of our specifications, please use the links below.

Acrobat Reader is required. Please click here to download. › Interior Ad Specs › Cover Ad Specs › Pictorial Showcase Specs